For me, documenting each unique beer provides a sense memory that leads me to a specific time and place. If I drank Bud all day, all I'd be thinking about is having another Bud. Because I seek out unique beers, and because it's a big part of my recreation time & social life, I connect most of them with moments, either special or insignificant, but a connection nonetheless.
I opened the Surly Wet Double IPA on Christmas Eve, relaxing with my family. A beer you can't get on the West Coast, but lovingly smuggled to me by my pal Dave Witte, and brewed by the super kind & generous duo of Todd & Linda Haug.
My wife's cousin had a bacon-themed New Year's Eve party, which we were able to attend at the last minute, so I offered to bring the Rogue Voodoo Doughnut Bacon Maple Ale, a beer I'd been wanting an excuse to buy & try, but could never justify dropping $13 for a novelty beer. I didn't expect it to be good. It surpassed my doubts. By far, THE WORST beer I've ever had. I think my 9 year old son would love it, since it tastes like a sugary soda pop for grade school kids. No one else at the party drank it, and I didn't even finish my glass.
I held onto the Firestone Double DBA 2012 Reserve Series 001 bottle for a special occasion. I opened it as a treat to myself two days before my cancer surgery. Considering how terrified I was of surgery and my health in general, that made this bottle even more transcendentally delicious.
So, yeah... in other words, I take this shit seriously. It's more than just fun and tasty; it reminds me of milestones, as well as just relaxing on lazy, quiet, perfect Sundays with my wife. Beer is life.